L’Auditori de Barcelona
Platform of diffusion and musical promotion.
I have been providing global advice in Brand Identity for two years, collaborating in brand-building projects, visual identity criteria as applied to different media (printed and online), advertising, and signalling, among others. Each of these projects were eventually included in a chapter of the house manual of identity. The manual is a document of normative nature that describes and explains the development and application of the basic signs of identity in the main platforms in which they operate. This fact is essential so as to maintain integrity in the identity, and, in this instance, an irreplaceable tool for the communications department, since, once the visual style is defined, they are responsible for designing and editing the different communications pieces.
L’Auditori de Barcelona is a cultural and musical complex devoted both to hosting music concerts and to the teaching and diffusion of the study of music. A single building hosts the OBC (Barcelona Symphony and Catalonia National Orchestra), the ESMUC, Superior School of Music of Catalonia and the Museum of Music. This has turned L’Auditori into a cultural referent in Barcelona, where music interacts with the areas of popular culture, teaching, and research.