Distribution chain of Belgian chocolate with stores in Barcelona and Madrid.
Chocolat Adiction decided to change its focus. With the aim of broadening its offer, and thus expand its customer reach, a group of brands was created, as well as their corresponding visual styles. Butterflies, leaves, flowers, hearts, effigies, horse heads… cease to be the only shapes taken by the Petit Plaisir chocolates.
From Simple we work on the communications plan and the launching of these new collections, the architecture of the five brands, their corresponding names, and its visual styles.
Surface Design / Package Design / Naming